Tali Even-Kesef Graphic Designer
I’m a versatile Graphic Designer with 20+ years of experience creating thoughtful, high-impact visuals across print and digital platforms.
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In my most recent in-house role, I partnered closely with brand managers, sales teams, and product developers to design compelling, on-brand assets for B2B and B2C audiences. Beyond design, I offer hands-on expertise in lifestyle and product photography, copywriting, editing, and project management — bringing a 360° creative perspective to every project to ensure consistency, clarity, and polish from concept to final delivery.
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Marketing collateral (brochures, flyers, sell sheets)
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Packaging and label design
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Catalogs, lookbooks, and editorial layout
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Trade show booth graphics and event signage
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Point-of-sale and in-store displays
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Corporate presentations and branded templates
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Logo and brand identity development
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Email marketing design and campaign assets
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Social media graphics and paid ad creatives
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Amazon A+ content and e-commerce assets
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Presentation design (PowerPoint, Google Slides)
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Infographics and visual storytelling assets
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Light website design, landing pages, and content updates
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Web asset creation (banners, digital ads, hero images)
Testimonials & Recommendations
Tali is always willing to help find the answer to a problem/question if she doesn't already know it (which she most often does). She is highly knowledgeable and skilled in the Adobe Suite, photography, and graphic design. And, on top of being amazingly creative, she is organized and does not let things slip through the cracks!
- Alyson Gardner, Product Content Marketing Manager​​​
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Tali is not only very creative in her own right but she also combines this with the ability to prioritize projects for herself and others, clearly delegate setting goal oriented deliverables and multi task to the extreme. In our previous companies entrepreneurial environment where projects came out the blue Tali was flexible and calmly took things in her stride, always happy to help with whatever was needed.
– Cathy Denny, Director Of Brand Management
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I had the pleasure of working with Tali when she led our creative team at MacPherson's, and I can confidently say she is one of the most dependable and talented professionals I’ve worked with. Her deep knowledge of the arts supply industry along with our exclusive brands and retail partners consistently elevated the quality and relevance of our campaigns. She produced stunning photography that was not only visually compelling but also highly effective across both B2B and B2C marketing channels. Her dedication, creativity, and leadership made a lasting impact on our team and our business.
– Lacey Elia, Brand Manager, Exclusive Brands
I've had the immense pleasure of working extensively with Tali across a wide range of creative projects, from consumer facing ads and e-commerce assets to influencer collateral. Tali was my go-to point person for anything creative. Her deep industry knowledge made her an indispensable resource for everyone at the company, from C-level execs to interns, and she was generous with her knowledge and expertise. You could hand her anything-- product design, packaging, graphics, advertising, and you know it will come back not only on time, but executed flawlessly. Her attention to detail is impeccable, and her ability balance creativity with consistency and precision is rare.
- Cindy Shih, Digital Marketing Manager
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I've had the pleasure of working with Tali on several projects over the years. Her creativity, attention to detail, and design sense consistently exceeded expectations. She brings ideas to life with clarity and style, always delivering high-quality work on time.
– Pat Armstrong, National Sales Manager
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I had the pleasure of working with Tali for over five years at MacPherson's Art Supplies, and I can confidently say she is an outstanding team player with a strong focus on results. Tali stands out for her ability to deliver innovative and creative solutions that truly elevate the customer experience.
She is a master multitasker, skillfully managing multiple priorities without missing a beat. Her attention to detail and commitment to meeting deadlines are exceptional, making her a reliable and effective contributor in any fast-paced environment.
– Meredith Richardson, Sr. Product Development Executive
Looking for a designer to bring your ideas to life? I’m currently open to collaborations of all kinds — big or small. Let’s connect!